Privacy Policy.

Privacy- & Cookie Policy Alundi

This is the Privacy and Cookie Policy of Alundi BV, with registered offices in Jakob Heremansstraat 11, 9000 Ghent, Belgium  and registered at the CBE with number 0677.570.635  (hereinafter “Alundi”) that regulates the processing of your personal data by the responsible of the processing.

Read this Privacy & Cookie Policy carefully. It contains essential information about how your personal data are processed and which cookies are being used. By providing personal data on the website and by providing email addresses mentioned on this website you declare to have noted this Privacy Policy and that you agree with it explicitly, as well with the processing itself.

Artikel 1 – General terms

  • Alundi declares to abide by the European General Data Protection Regulation 2016/679 of 27 April 2016 with this Privacy Policy.
  • Alundi takes responsibility for the processing of your personal data.

Artikel 2 – Collected personal data

2.1.      Data you communicate to us:

Alundi processes your personal data within the framework of its activities.  It is about:

  • Category 1, without registration: your IP-adress
  • Category 2: by registration via the website or via the chatbot: e-mail address, name and surname, function title, mobile number, telephone number, Company name and any other data you provide us with
  • Category 3: data obtained by placing cookies: see article 8
  • Category 4: your invoicing date and other data in response to placing an order

Artikel 3 – Purposes of the processing of data

3.1.      General purposes:

Alundi will use the obtained personal data solely for the purposes mentioned below:

  • Category 1: the maintaining and improving of the Website and the creation of anonymous statistics based (the identity of particular persons or companies will not be traceable) on the “legitimate interest” of Alundi to improve her service and Website continuously;
  • Category 2: being able to answer the question you have asked via one of our fill-in forms with your explicit prior consent as well as our legitimate interest in case of telephone contact;
  •  Category 3: direct marketing by Alundi itself, with as legal basis our legitimate interest with regard to existing clients and your explicit prior consent if you are not yet a client of Alundi.  You can indicate at any time that you no longer wish to receive our newsletters via the opt-out option in our newsletter or by contacting us directly by mail or telephone;
  • Category 4: the provision of the service and its invoicing on the legal basis of the performance of an agreement that you have requested or for the performance of the services that our clients have requested and for which the processing of your personal data is necessary because the law requires it or because we have a legitimate interest in doing so.

3.2.      Direct marketing:

Your personal data will only be used for direct marketing purposes of you give your explicit and preliminary consent.(“opt-in”).

In case you have given your consent and you are added to Alundi’s direct mailing list, Alundi may use your personal data to send you marketing material as well as other material relating to Alundi, her products and/or her services. Alundi can also use the personal data you provided in order to adapt the documents saved by Alundi.

This consent can be revoked at all times, for free and without motivation by clicking the unsubscribe button below every promotional e-mail.

3.3.      Transfer to third parties:

In case of whole or partial reorganization or cession of Alundi’s activities, whereby Alundi reorganizes, transfers, ceases her business activity or in case Alundi goes bankrupt, your personal data may be transferred to new entities or third parties.

Alundi will try, if reasonably possible, to inform you beforehand of the fact that Alundi transfers your personal data to a third person, but you must be aware of the fact that this is not always possible nor technically nor commercially.

Alundi won’t sell, let, hand out  your personal data nor place them at disposal of third parties, except in the situations provided for in this policy or unless your explicit and preliminary consent.

3.4.      Legal requirements:

In extraordinary circumstances it may occur that Alundi is obliged to transfer your personal data following a court order or in order to comply with imperative laws and/or regulations. Alundi will, if reasonably possible, try to inform you on beforehand, unless revealing this information is subject to legal constraints.

Artikel 4 – Duration of the processing

We will store and process your personal data during the period necessary depending on the purposes of the processing as well as depending on the contractual relationship between you and Alundi.

Specific intended period: 7 years after the last communication

Artikel 5 – Your rights

5.1.      Access right and right to obtain a copy.

You have the right to freely obtain at any moment access to your personal data, as well as to be informed about the use of your personal data.

5.2.      Right to correct, delete and limit:

You have the choice to share your personal data with Alundi. You also have the right to request Alundi to correct, delete or complement your personal data. You acknowledge that a refusal to share data or a request to delete these data will make the delivery of certain services and/or products impossible.

You can also request the processing of your personal data to be limited.

5.3.      Right to object:

You have the right to object to the processing of your personal data when you have serious and legitimate reasons to do so.

You also have the right to object to the use of your personal data for purposes of direct marketing. In such case specific reasoning will not be requested.

5.4.      Right to free data transferring:

You have the right to obtain your personal data which is processed by Alundi in a structured, usual form, readable by machines and/or to transfer this data to another data controller.

5.5.      Right to withdraw consent

When the processing is based on prior consent you have the right to withdraw this consent.

5.6.      Exercise of rights:

You can exercise your rights by contacting us, either through e-mail to hello@ or by mail to Alundi, Jakob Heremansstraat 11, 9000 Gent,  Belgium or through the link ‘’ on the Website, with inclusion of your ID.

5.7.      Automated decisions and profiling:

The processing of your personal data does not include profiling, nor shall you be subjected to automated decisions.

5.8.      Right to file a complaint:

You have the right to file a complaint with the Belgische Gegevensbeschermingautoriteit: Drukpersstraat 35, 1000 Brussel
Tel : +32 (0)2 274 48 00 Fax : +32 (0)2 274 48 35

This does not affect a provision before the civil court.

If you have suffered damages caused by the processing of your personal data you can file a claim for damages.

Artikel 6 – Safety and confidentiality

6.1.      We have adopted safety measures which are suited on both a technical and an organisational level to avoid the destruction, the loss, the forgery, the adjustment, the non-authorised access or the notification of the personal data by accident to a third party, as well as the non-authorised processing of these data.

6.2.      Alundi shall not be liable in any way for direct or indirect damages caused by a wrongfully or improper use of  the personal data by a third party.

6.3.      At all times you shall comply with safety standards, for instance by avoiding all non-authorised access to your login and access code. You are solely responsible for the use of the Website on your computer, IP-address and identification data, as well as for the confidentiality.

Artikel 7 – Access by third parties

  • In order to process your personal data we provide access to your personal data to our employees.
  • We guarantee a similar level of protection by imposing contractual obligations to our employees that are similar to this Privacy Policy.

Artikel 8 – Cookies

8.1.      What is a cookie?

A “cookie” is a small text file that is sent from the server of Alundi and is stored on your computer’s hard drive. This way we can remember your preferences when visiting our Website. The information stored through these cookies can only be read by Alundi and only for the duration of your visit to the Website.

8.2.      Why do we use cookies?

Our website uses Cookies and similar technologies to distinguish your preferences from those of the other users of our Website. This allows us to offer you a better experience when you visit our Website and to optimize our Website in the meantime.

As a result of recent amendments of the law, all websites focusing on certain parts of the European Union are obligated to ask for your permission in order to use or save cookies and similar technologies on your computer or mobile devices. This cookie policy clearly and completely informs you about the cookies we use and their purpose.

8.3. Kind of cookies:

Cookies can be subdivided based on their offspring, function and durability. The legislation mainly makes a division between functional or technical necessary cookies on the one hand and all other cookies on the other hand.

The Website only uses the following cookies:

Necessary cookies

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure
areas of the website. The website cannot function properly without these cookies.

Name Domain Purpose Validity

Used by sites written in JSP. General purpose platform session cookies that are used to maintain users’ state across page requests. 1 year

Is used to store whether or not user has consented to the use of cookies. It does not store any personal data. 11 months

is used to store the user consent for the cookies in the category “Necessary”. 11 months

is used to store the user consent for the cookies in the category “non-Necessary”. 11 months

is to check whether or not the user has given the consent to the usage of cookies under the category ‘Preferences’. 1 hour

is to check whether or not the user has given the consent to the usage of cookies under the category ‘Analytics’. 1 hour

is to check whether or not the user has given the consent to the usage of cookies under the category ‘Marketing’. 1 hour

to check whether or not the user has given the consent to the usage of cookies under the category ‘uncategorized’. 1 hour

to check whether or not the user has given the consent to the usage of cookies under the category ‘functional’. 1 hour

is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It doesn’t correspond to any user ID in the web application and does not store any personally identifiable information. 11 months

collects information about how you use our website so we can improve it for you in future. Session

Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for the GDPR compliance of the website Session

Preferences cookies

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like
your preferred language or the region that you are in.

Name Domain Purpose Validity
lang Remembers the user’s selected language version Session
lang when a web page contains an embedded “Follow us” panel. Session

Functional cookies

Functional cookies are used to remember user preferences so that the website can be customised for them

Name Domain Purpose Validity
guid generate a Global Unique IDentifier for your browser persistent
bcookie is to enable LinkedIn functionalities on the page 2 years
referrer_user_id is used when you want to schedule an appointment with us. The cookies are limited to the session and store, among other things, your preferences regarding the time and date of the appointment. 2 weeks
_calendly_session allows the website to add events into the visitor’s calendar. 3 weeks
test_cookie Used to check if the user’s browser supports cookies 11 months
CloudFront-Policy  to identify resource eligible for download Session
CloudFront-Signature to identify user eligible for download. Session
CloudFront-Key-Pair-Id to identify resource eligible for download Session
zarget_user_id Used to identify returning users using the live chat feature on our website 1 year

Analytics cookies

Analytis cookies help website owners to understand how visitors interact with websites by collecting and reporting
information anonymously.

Name Domain Purpose Validity
_ga is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assigns a randomly generated number to identify unique visitors. 2 years
_gid is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. 1 day
_gat_gtag_UA_107396744_1 to distinguish users. 1 minute
nQ_visitId Analytics tool to help uniquely identify a visitor. 2 months

used to distinguish between different users coming from the same IP-Adress Session

Marketing cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and
engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Name Domain Purpose Validity

Browser identifier 3 months
nQ_cookieId Tracking of visits to website of potential customers and identifies their session 11 months

Tracks statistics for LinkedIn ads 1 months

For tracking the use of embedded services 2 years
bcookie For tracking the use of embedded services 2 years

Browser identifier 2 months

 for tracking the use of embedded services. 11 months
_fw_crm_v Website analytics cookie for visitor information and source. 1 year

Via a unique ID that is used for semantic content analysis, the user’s navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads. 1000 years

is used to a profile based on user’s interest and display personalized ads to the users. 6 months

Used by Google Adwords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour Session
PageViewCookie registers a unique ID that identifies the user’s device during return visits. Used for conversion tracking and to measure the efficacy of online ads Persistent
zarget_visitor_info provides an anonymous ID so that your session can be identified. 1 year

used for routing 1 day

We give you as much information as possible about cookies placed by third parties (including Google Analytics).  However, if you would like to know more, please refer to the privacy statements of these parties on their respective websites. Please note that we do not have any influence on the content of these statements, nor on the content of the cookies of these third parties.

If you notice that other cookies are placed via our website, we thank you to notify us immediately so that we can make the necessary changes.

8.4.      Your consent

On your first visit to our Website, you will be asked to accept our cookies. You can then manage your choices yourself at any time.

In case you have any more questions or remarks regarding the processing of personal data, please contact Alundi per mail hello@ or per post at Jakob Heremansstraat 11 9000 Ghent, Belgium or by using the ““” button on the Website.

More information on cookies can also be found via the following link:

More information on online behavioral advertising and online privacy can be found via the following link:

Last update June 2020